Transform your business through the power of marketing automation.

The Coaches Marketing System™ is your proven path to more leads, engaged email lists, and a blueprint for scaling your business on autopilot.

Coaches Marketing System Dashboard

A Program Designed With You In Mind

Your turn-key system designed to combine effective strategy with a powerful CRM to drive your business forward.

Coaches Marketing Kits

Ready-to-use Marketing Kits designed specifically for coaches

Accessible support and training so problems never become an obstacle

Ensure you aren't missing out on sales because of hidden email problems

Everyone Loves a Good Before & After

Without the Coaches Marketing System™, you might be feeling...

  • Hopeless. Your marketing plan hasn't generated stellar results.
  • Frustrated. You've tried so many techniques and systems with no luck, but plenty of frustration.
  • Confused. You've already tried using Keap or hiring outside help, but it never works.
  • Overwhelmed. You wear every entrepreneurial hat and don't have time to learn a new automation software or build automated campaigns.
  • Desperate. You've scoured the Internet for tips and tricks that only leave you, well, still needing help.

With the Coaches Marketing System™, you're definitely feeling...

  • Excited. Growth-by-automation looks good on you!
  • Relieved. Success with Keap doesn't have to be a pipedream.
  • Motivated. Automating your business isn't flashy, but man it's exciting.
  • Confident. You finally have a system that generates new leads and serves existing clients on repeat - and you understand how it all works.
  • Supported. Between having an expert building it all for you and a community in your corner who gets how it feels, you're never alone in any step.

Your automation specialist

Hi, I’m Scott! I’ll serve as your automation guide (or “tech wizard” as many clients call me). We’ll systematically convert manual activities and broken technologies into a cohesive system designed to give you growth by cruise control.


For the last two decades, I’ve helped authors, speakers, service-based businesses, and other established entrepreneurs combine the proven strategies and automation inside the Coaches Marketing System™ with the power of Keap to help you get more customers and make more money—without the overwhelm.


Tired of spinning your wheels? Enroll today and let's get started.

Scott Hartley
Daymond John
Nido Quebein

You are in good company


I now have several automations to support prospecting, marketing, and even internal business processes. Scott delivers what he promises, on time and with a smile.

Yeshiva Davis

Marriage & Family Therapist

If you want to take your business to the next level, you can count on Scott. In just one consulting call, he gave me some great ideas on segmentation and targeting.

Mihir Dhandha

Marketing Coach & Software Developer

Which Plan Fits Your Needs?

The Self-Sufficient

Coach

Focus on growing your business -

let us handle your CRM

  • Concierge app setup service
  • Group onboarding call
  • Immediate access to the 5 essential Coaches Marketing Kits
  • Access to new Coaches Marketing Kits as they're released (approx. 3 per year)
  • Guided Do-It-Yourself Marketing Kit setup training
  • No modifications to pre-built Marketing Kits
  • Live monthly Keap training & Q&A call
  • Vault access to all Keap training & Q&A calls and resource library
  • Unlimited STANDARD support¹
  • Hit The Inbox™ Barebones email deliverability monitoring and reporting²

Total Value: $1,782 per month

$

429

per month

$

399

per month

All plans have an initial one-time setup investment of $499.

The Supported Coach

The Supported Coach

The perfect balance for growing your business and delegating your marketing automation

  • Concierge app setup service
  • Group onboarding call
  • Immediate to the 5 essential Coaches Marketing Kits
  • Access to new Coaches Marketing Kits as they're released (approx. 3 per year)
  • Done-FOR-You Marketing Kit setup³
  • Minor modifications to pre-built Marketing Kits, if needed¹⁰
  • Done-FOR-You Integrations with 3rd party software & platforms
  • Live monthly Keap training & Q&A call
  • Vault access to all calls, training, and resource library
  • Unlimited PRIORITY support¹
  • Hit The Inbox™ Essentials email deliverability monitoring and reporting²

Total Value: $2,324 per month

$

749

per month

$

699

per month

All plans have an initial one-time setup investment of $499.

The Scaling Coach

The Scaling

Coach

Focus on growing your business - let us handle your CRM

  • Concierge app setup service
  • 1-on-1 onboarding call
  • Immediate access to the 5 essential Coaches Marketing Kits
  • Access to new Coaches Marketing Kits as they're released (approx. 3 per year)
  • Done-FOR-You Marketing Kit setup³
  • Done-FOR-You Integrations with 3rd party software & platforms
  • Extend Keap's capabilities with the included PlusThis software
  • Up to 8 hours of CRM maintenance and marketing tasks each month
  • Up to 4 custom-built automations per year
  • Live monthly Keap training & Q&A call
  • VIP Inner Circle Monthly Mastermind Sessions
  • Vault access to all calls, training, and resource library
  • Quarterly strategy session with Scott
  • Hit The Inbox™ Essentials email deliverability monitoring with detailed reporting²

Total Value: $3,914 per month

$

1899

per month

$

1799

per month

All plans have an initial one-time setup investment of $499.

Got questions?

What if I don't have Keap?

Our Coaches Marketing System™ is built to work exclusively with Keap. If you don't yet have a CRM/marketing automation platform, we can include your Keap subscription in any of our plans for a minimal additional monthly investment. If you're using a different CRM/marketing automation platform, we can assist in migrating you to Keap. For either scenario, schedule a call with one of our advisors to explore your options.

Which plan is right for me?

The Self-Sufficient Coach plan is designed for the coach who possesses technical prowess, enjoys learning new technology, prefers to do much of the work on their own, and has the time to do so.


The Supported Coach plan is the ideal pick for most coaches. They operate within their zone of genius, which often isn't setting up marketing campaigns and figuring out technology. They desire expert guidance to make sure their email marketing generates the best results possible to grow and nurture their audience.


The Scaling Coach plan is the perfect fit for the coach who's serious about growing their business and prefers to delegate almost everything that can (and should!) be done by someone else. Our team can handle the day-to-day tasks inside your CRM - providing reports, sending email broadcasts, and monitoring its overall operation.

Do I really need Hit The Inbox™ services?

Absolutely! Getting your emails delivered to your recipients' inboxes is becoming increasingly difficult. The MOST important metric the mailbox providers (Google, Microsoft, and Yahoo) look at to determine where your email ends up is engagement. Our Hit The Inbox™ services provide constant monitoring and reporting on the key KPIs to help you make informed decisions about who you should email and what you should email. This service alone can help you stand out from your competition and bring 2x, 5x, even 10x your sales.

Tell me more about what's included.

¹ Support is available via email weekdays from 8 a.m. to 4 p.m. Central Time, excluding company-defined holidays. Zoom appointments are available on a first-come, first-available basis. Standard support offers a two-business-day response time. Priority support guarantees a one-business-day response time.

² The included Hit The Inbox™ services ensures all the foundational elements are properly configured to improve getting your emails delivered and seen by your recipients. The Barebones plan monitors essential technical components for any issues and provides a basic monthly report giving a summary of your email health score. The Essentials plan also includes regular scrubbing of your contact list, monitoring engagement with your emails, and detailed monthly reports giving insights on your email reputation and delivery. Your monthly investment includes up to 24,999 marketable contacts. Additional fees will be incurred for 25,000 contacts and above.

³ Our team will configure your Coaches Marketing Kits for you. You will need to complete a short questionnaire for each marketing kit and provide all content.

⁴ Our team can connect your Keap automations to other compatible 3rd party software and platforms. You will need to purchase your own Zapier, Pabbly Connect, or Make account.

⁵ While Keap is a robust, powerful CRM and marketing automation platform, sometimes you may need to extend its capabilities in certain ways. In The Scaling Coach plan, we include a complimentary standard subscription to PlusThis, which offers dozens of tools to supercharge your automations.

⁶ In The Scaling Coach plan, our team can complete up to 8 hours of CRM maintenance and marketing tasks each month. This includes activities such as, importing/exporting lists, performing duplicate checks, sending email broadcasts, performing contact or order searches, and providing reports. It does NOT include building new automations or providing marketing strategy or coaching. Additional hours can be purchased for an additional investment, based on our team's availability.

⁷ Growth-minded coaches sometimes need custom automations built to suit particular needs. In The Scaling Coach plan, we can build up to 4 custom automations per year for you at no additional charge. Only one automation can be built at a time. All custom automation requests must follow our request and fulfillment process, and you must provide all content. Allow at least 4 weeks for each custom automation build.

⁸ Learn from experts in business growth, marketing, and sales about the strategies and tips working right now to scale your coaching business.

⁹ Meet one-on-one every quarter with Scott for an hour-long strategy session to brainstorm and discuss marketing and business growth strategies.

¹⁰ Our team can make minor modifications to the pre-built Marketing Kits, such as adding additional emails, text messages, or third-party integrations. Modifications that change the overall structure of the Marketing Kit and/or that would take longer than one hour to complete are not included; such changes can be made for an additional investment or as part of The Scaling Coach subscription.

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